Contributed by Lena West

  • This Is Why So Many Are Scared to Death...

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    One of our clients sent an overwhelmingly passionate plea the other day. We're helping her develop and sharpen her blogging ...

  • Bloggers On Blast

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    While reading an article about Rupert Murdoch's take on the failure of traditional publishing to connect with their readers, my ...

  • Do Web 2.0 Names Give Traditional Marketers Pause?

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    As a social media strategist, I find it hard to believe that the names of some Web 2.0 companies don't ...

  • A Warning of Convenience?

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    According to MediaPost's Online Media Daily's article, Say Goodbye To Experimental , a "group of agency and brand executives" believe ...