About the Contributor

Contributed by Marcia Yudkin

• 11 Ways to Jazz Up a Boring Sales Page Without Resorting to Hype

  CONTENT TYPE: Article | ELEMENT: Create | TOPIC: Marketing Content

  You don't have to do the verbal equivalent of dressing up in a burger suit and jumping up and down ...

• Following Privacy Laws Doesn't Mean You're Not Still Freaking Out Your Customers

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  When the issue of privacy comes up in marketing, most companies only consider whether they're following policies and laws. But ...

• The Epic Face-Off in Copywriting: Hype vs. No-Hype [Infographic]

  CONTENT TYPE: Infographic | ELEMENT: | TOPIC: Writing

  This is the best infographic you have ever seen discussing the difference between hype-filled writing and straightforward copy. Which one ...