About the Contributor

Contributed by Robert Glazer

• Programmatic Display Advertising: Why CMOs Are Fed Up

  CONTENT TYPE: Article | ELEMENT: Strategy | TOPIC: Advertising & Promotions

  It's a multibillion-dollar problem that's shaking the confidence of thousands of marketing decision-makers. But what is it, exactly, and why ...

• Your Agency's Conflicts of Interest May Be Costing You Money

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  When the financial interests of agencies and clients don't align, many agencies fail to serve the client first. To make ...

• Eight Ways to Find and Nurture High-Value Affiliates

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  Thanks, in part, to its pay-for-performance model, affiliate marketing is one of the fastest-growing segments of online commerce. But low-quality ...