About the Contributor

Contributed by Martha Guidry

• Five Tips for Getting the Most From Your Qualitative Researcher

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  Selecting the right qualitative researcher for your marketing project is critical, because a lot of money and your credibility are ...

• Drive Business Success With a Winning Marketing Concept

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  Behind every successful product, service, or brand lies a powerful concept. Do you have one? Learn what it takes to ...