About the Contributor

Contributed by Liz Elting

• Localize Marketing Campaigns to Get ROI on Global Events

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  Marketing during global-scale sporting events, when target markets encompass a wide spectrum of cultures and languages, marketers need to make ...

• A New Marketing Lesson From the 2012 London Olympics

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  The athletes competing at the London Olympics broke many records, but the number coming out of the Games that is ...

• Make the Most of Holiday Marketing: Five Things Online Retailers Should Do Now

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  Every year, your stakes are at their highest during the holiday season, when deals and discounts have proven especially attractive ...

• What Social Media Can't Do for International Marketing

  CONTENT TYPE: Article | ELEMENT: | TOPIC: Social Media Marketing

  Applying social media marketing efforts to an international audience could present unique challenges—but it doesn't have to. Learn six best-practices ...