About the Contributor

Contributed by Kevin Tate

• Four Ways to Go From Hypergrowth to Hyper-Efficient Growth

  CONTENT TYPE: Article | ELEMENT: Strategy | TOPIC: Marketing Strategy

  The best way a company can weather an economic downturn is to focus on profitability instead of growth at all ...

• How Your Ideal Customer Profile Can Focus Marketing Programs for Greater ROI

  CONTENT TYPE: Article | ELEMENT: Strategy | TOPIC: Marketing Strategy

  It's time to dig out that ideal customer profile you created and saved to a random folder a while back. ...

• Facebook Upgrade: How New Features Will Help Brands Connect With Fans

  CONTENT TYPE: Article | ELEMENT: | TOPIC: Social Media Marketing

  Although much of what you might have heard recently about Facebook likely involves privacy concerns, many of the updates coming ...