Buyer's remorse leads not just to chargebacks, returns, and negative reviews but also churn. When a client slips away with feelings of regret, you won't see the consequences just in your profit and loss statements; your customer lifetime value (CLV) metrics will reflect the loss, too.

That's why it's essential to do everything possible post-purchase to minimize buyer's remorse and maximize buyer satisfaction.

Many B2B companies don't manage or control their post-purchase client touchpoints. So when you concentrate on improving all the elements of the post-purchase experience, you immediately set your company apart.

By making sure your post-purchase moments are rewarding for clients, you affirm their buying decisions and keep regret from creeping into the picture. That, in turn, improves the odds they'll return.

Consider a common scenario: You close a deal with a new client. What happens right after the contract is signed? Does your client's onboarding start immediately with a welcome letter or phone call? Or is there a lag of hours, days, or even weeks?

In some cases, a waiting period may be necessary before the delivery of services begins. But that doesn't mean you can't stay in touch with your client. By constructing a meaningful and positive post-purchase engagement journey, you can maintain and grow your new connection. You can also start establishing a bond based on consistent communication and trust.

What's the outcome of such deliberate post-purchase engagement? You should stop seeing as much client turnover. As client retention edges up, CLV rates should begin to do likewise. You may not see results overnight, but you should see a change over time as more clients stay with you and give you more business.

Where can you start? Begin by following these three steps to enhance post-purchase engagement.

1. Design a remarkable client experience between purchase and delivery

Too often, B2B purchases feel transactional when they could be transformative.

The antidote is to construct a nurturing campaign for the period between the purchase of your product or service and its delivery.

There's just one caveat: You have to make every touchpoint matter, as well as give true value at every step. Therefore, you need to concentrate on ways to stay in contact with clients without wasting their time.

According to performance marketing agency Hawke, timing really is everything. It recommends diving into your existing client data to decide precisely when to deploy thank-you emails, tutorials, video content, and related messaging.

Not sure how to time each piece of content? Rely on products that use AI and machine-learning; they'll enable you to effectively and confidently predict when your clients are most open to hearing from you.

As part of that process, look into what your competitors are doing post-purchase: Where are they excelling? Where are they losing ground? Tailoring your post-purchase experience to feel different from the competition's can give your clients something to rave about—and raving clients tend to come back.

2. Reward clients for being part of your team

Many marketers associate loyalty programs with the B2C marketplace. But those programs have their place in the B2B realm, too. You can just as easily reward your clients with innovative loyalty offers.