About the Contributor

Contributed by John Hall

• Post-Purchase Engagement: Three Ways to Minimize Churn and Maximize Customer Lifetime Value

  CONTENT TYPE: Article | ELEMENT: Communications | TOPIC: Customer Experience

  Discover three practical ways to build stronger post-purchase relationships with clients, leading to higher retention and customer lifetime value. Learn ...

• Three Tips to Automate Your Content and Campaigns but Not Alienate Customers and Brand Fans

  CONTENT TYPE: Article | ELEMENT: Create | TOPIC: Marketing Content

  Content marketing has matured to a point where you need at least some automation. But if you aren't careful, you'll ...