We rely on data to make smarter, more strategic decisions... faster. And that's just one of the areas where Marketing Ops plays a key role in supporting the marketing team in creating customer value.
Join marketing ops visionary Laura Patterson for a hands-on, interactive session.
She'll explain why the marketing ops team is one of the most important in your organization. And she'll unveil her special formula for creating a stellar marketing ops function to support your growth in 2023.
You'll learn:
- Five key responsibilities of today's marketing ops function
- Four primary benefits of effective marketing ops
- The Circle of Traction framework and Marketing Ops' place in that framework
