Sponsored by Workfront

There's a lack of knowledge about what Agile really is and how it works for non-IT groups. Many marketers are still struggling to make the leap from using it for software development to using it for marketing projects.

This webinar is a starting point for making that leap. We'll explode common myths and share made-for-marketing practices that will help you get projects done in less time, with less drama.

You'll learn to:

  • Use the Lean concept of a Minimum Viable Project to your marketing projects and campaigns
  • Increase the output of everyone on your project by empowering them to tell you "no"
  • Avoid massive marketing fails by designing iterative test-and-learn cycles

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Agile Project Management for Marketers

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ABOUT THE SPONSOR

image of Andrea Fryrear

Andrea Fryrear is a co-founder of AgileSherpas and a leading global authority on Agile Marketing. She is a co-author of the ICAgile Certified Professional in Agile Marketing curriculum, and the author of two books on marketing agility, including Mastering Marketing Agility: Transform Your Marketing Teams and Evolve Your Organization.

LinkedIn: Andrea Fryrear

Twitter: @AndreaFryrear