- Eleven Big Ideas, with Seth Godin

People travel from all over the world to attend Seth's infrequent "whiteboard sessions" in New York. Here's what they DON'T learn:

the nuts and bolts of writing copy
the sixteen things you need to do to write a better blog
how to purchase inexpensive online advertising

What they DO learn is two things:

1. How to think big. How to abandon the status quo when the status quo isn't working. How to push yourself to create something remarkable.
2. Seth's take on their particular issues. Not because Seth is an expert (he's not) or because he's a trained consultant (he's not... he doesn't do any consulting) but because Seth will bring a fresh perspective and some hard questions to just about any issue. Either that or he'll admit he has nothing at all useful to add.

So, in this engaging 90 minutes, we can promise you a bunch of irrelevant, disconnected stories that are guaranteed to spark at least one big idea, and plenty of Q&A time so you can hear what your peers are wrestling with... along with Seth's quickfire things-to-think-about in response.

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Eleven Big Ideas, with Seth Godin

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ABOUT THE AUTHOR

Seth Godin is the author of 18 books that have been bestsellers around the world and have been translated into more than 35 languages. He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership, and, most of all, changing everything. Among his books are Linchpin, Tribes, The Dip, and Purple Cow.

In addition, Seth founded both Yoyodyne and Squidoo. His blog (which you can find by typing "seth" into Google) is one of the most popular in the world.

Recently, Godin once again set the book publishing industry on its ear by launching a series of four books via Kickstarter. The campaign reached its goal after three hours and ended up becoming the most successful book project ever done this way.

His newest book, What To Do When It's Your Turn, is already a bestseller.