Contributed by Seth Godin

  • On Trade Shows

    CONTENT TYPE: Article | ELEMENT: | TOPIC:

    Michael * Why do you want your booth so crowded that I can't walk through it? Why do you want ...

  • 5 Things Every Marketer Should Realize

    CONTENT TYPE: Article | ELEMENT: | TOPIC:

    Here are five things I wish every marketer would realize (and a bonus that will make you feel 1. You ...

  • We wish Google didn't exist.

    CONTENT TYPE: Article | ELEMENT: | TOPIC:

    That was the phrase that got my I was talking to an exec at a 1999 new media company... one ...

  • Marketing in the Car Business

    CONTENT TYPE: Article | ELEMENT: | TOPIC:

    Ford's North American marketing chief, Cisco Codina, quoted in today's Times, "There will always be early Actually, Cisco, the folks ...

  • The World As It Is

    CONTENT TYPE: Article | ELEMENT: | TOPIC:

    Two things marketers 1. Do the work necessary to be sure that your perception of the world is similar to ...

  • Okay, viral, check.

    CONTENT TYPE: Article | ELEMENT: | TOPIC:

    Well, of course it had to happen. The marketing hordes are descending upon the passalong ...without really understanding what they're ...

  • The real story about a Super Bowl ad...

    CONTENT TYPE: Article | ELEMENT: | TOPIC:

    Britt Isaac writes in with this great before and after case study of a Super Bowl Start with this about ...

  • Q: How Do I License This Great Idea?

    CONTENT TYPE: Article | ELEMENT: | TOPIC:

    A. Well, it It's a classic basement inventor dreams up an idea, a product, a concept for a movie or ...