Landing pages have become a digital marketing staple. Marketers now spend countless hours planning, building, and testing a range of landing pages. Despite their popularity and the amount of resources invested in them, however, landing pages don't always perform as marketers expect them to.

If you're going to smash your landing page conversion goals, you've got to do everything right—technical implementation, promotion, design...

This article will help with the inspiration and advice you need to make your next landing page incredible. In it, we'll look at

• The most important elements of landing page design
• Ten of the best landing page examples
• Five landing page design best-practices to apply immediately

Let's start.

Five Most Important Elements of Landing Page Design

Before we look at some examples for landing page inspiration, let's go through a checklist of five design elements you simply must include to succeed.

1. Consistent Branding

Landing pages are an extension of your brand and so need to reflect its unique personality. That means that they should follow your brand and style guidelines to the letter.

In the landing page examples we're about to consider, you'll be able to identify the business they belong to in a split second. When you create your own landing pages, that's what you need to strive for.

Especially when marketers have to manage a lot of tasks, far too many of them have a tendency to spin up landing pages in a few minutes and neglect their brand guidelines. Doing so can create inconsistency, leaving your visitors confused and decimating your results.

2. Enticing Visuals

The vast majority of communication to the brain is visual. Within a millisecond, your visitors will process the visuals of your landing page and start to make unconscious assumptions. Knowing that, you can use how prospects perceive your website to your advantage.

When we look at some example landing pages in the next section, try to identify what those pages make you feel based on your first impression, and try to understand how visuals played a part in that.

Don't fall into the trap of grabbing a slick royalty-free image and thinking that will do for a landing page. Take the time to find visuals that will leave the right impression on your visitors. Even A/B-test a few options.

3. A Clear CTA

Your landing page exists to do one thing above all else: convert your visitors and generate more leads. That's why it's so important that your call to action be clear and impactful.

Again, check out the CTAs used by some of the best in the business when we look at landing page examples. Think about the language that's used, the examples that resonate with you, and why they do.

Your CTA could make or break your landing page, so make it count.

It's also common knowledge that every time a marketer writes "Click Here" for a CTA, an adorable puppy gets sad for a little while.

4. A Robust Form

Forms might seem simple, but there's a lot to think about when building your own. You'll need to make important decisions, such as which fields to include, where to put your form, whether to include mandatory fields, and more.

There's a lack of consensus on building forms, considering that your needs will vary according to various factors. Again, pay attention to the forms used on the example landing pages later in this article.

If you give your forms the love and attention they deserve, you'll be able to avoid frustrating your visitors. There's nothing worse than creating a landing page and driving traffic to it, only to be let down at the finish line by a faulty form.

5. Social Proof

Social proof sections have become a staple on landing pages, and for good reason: testimonials can significantly increase conversions on landing pages. This is such an expected convention, in fact, that your visitors will notice if it's missing.

You can incorporate social proof into your landing page in various ways. The tactic that's best for you will vary. We'll see some great examples in the next section.

If marketers fail to include a social proof section on their landing page, there's a good chance they'll see their conversion rates suffer.

10 Landing Page Design Examples From Popular Tech Companies

Before you start putting together your next amazing landing page, it's worth looking into some good examples. Here are 10 of our favorite landing pages.

1. Slick Like Slack

Slack is a team communication tool that has an incredible user base of around 12 million active daily users. It's also the proud owner of one of the coolest landing pages on the Web.

Here's what this page does best:

• Attractive and descriptive product screenshots
• A clear CTA placed above the fold
• Bright, enticing, and consistent branding
• Social proof that's placed high up the page

2. Keep Things Uber Simple

Uber's user base has grown to include over 110 million worldwide users, and it's a big player in the sharing economy. A lot of Uber's impressive growth has been driven by great Uber landing pages like this one.

Here's what we like the most:

• Super clean
• Passes the "blink test"—users are oriented right away
• A clear form that's a delight to use

3. Inspiration From Intercom

Intercom offers transformative conversational bot technology. This silky smooth landing page would give Apple's beautiful product pages a run for their money.

Here are the highlights:

• Breathtaking CSS animations that drive value
• A highly attractive and consistent design
• Seven precise benefits outlined using just a sentence each

4. Lyft Your Lead Gen Results

We've already looked at Uber, but check out this landing page from its competitor Lyft. This is a clean landing page that Lyft uses to entice Uber drivers to sign up with Lyft.

Here's what we like about this page:

• Very consistent with Lyft branding
• A direct and fast sign-up form found above the fold
• A comprehensive FAQ section

5. Learn From Khan Academy