In this lesson, you'll learn the essential criteria for selecting the ideal keywords to prioritize, popular (and some lesser-known) tools—free and paid—to help you identify those keywords, and real-life demonstrations of how they work.
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Identifying Topics and Keywords: Using Online Tools
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ABOUT THE AUTHOR
Andy Crestodina is a co-founder of Orbit Media, an award-winning digital agency in Chicago. He's provided digital marketing advice to 1,000+ businesses, written 500+ articles, and authored Content Chemistry: The Illustrated Handbook for Content Marketing.
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