BRANDING IS MORE IMPORTANT THAN EVER
With the rise of digital media, you'd think it'd be easier than ever to be heard. Yet, most messages—especially marketing messages—fail to cut through the clutter in our crowded, distracted world.
To stand out today, you have to start with a powerful brand. But the rules of brand building have changed.
Join us to discover the seven dynamics of branding today: meaning, structure, story, content, community, clarity, and experience. You'll learn how to use them to build a brand (or refresh a current brand) that stands out, both online and off.
You have multiple ways to complete the lessons and earn your certificate of completion:
- Attend all of the Watch Parties
- Attend some Watch Parties and complete the rest of the lessons on-demand
- Watch all of the lessons on-demand when it works for you
