Nick Westergaard : MarketingProfs Author

About the Contributor

Nick Westergaard

Nick Westergaard is a strategist, speaker, author, educator, Brand Consulting Practice Lead at MarketingProfs, and founder of Brand Driven Digital. He's spent his career building standout brands at organizations of all sizes—from small businesses to Fortune 500 companies to President Obama's Jobs Council. He's the author of the books Brand Now and Get Scrappy, a contributor to the Harvard Business Review, host of the popular On Brand podcast, a TEDx speaker coach, and a lecturer at the University of Iowa's Tippie College of Business.

Contributed by Nick Westergaard

Four Scrappy Content Marketing Hacks
CONTENT TYPE: Article | ELEMENT: Plan | TOPIC: Marketing Content

These four content creation hacks belong in every marketer's toolbox. These tips and tricks epitomize the scrappy mindset we need ...
How to Tell a Visual Story (Even You, B2B): A Marketer's Guide
CONTENT TYPE: Article | ELEMENT: | TOPIC:

As storytelling becomes more and more part of marketing, another trend is coming clearly into focus: Brands are becoming more ...
Six Ways to Prepare Your Brand for Social Media's Visual Revolution
CONTENT TYPE: Article | ELEMENT: | TOPIC: Social Media Marketing

Considering the emergence of the social network Pinterest and Facebook's Timeline, it's clear that brands without a solid visual vocabulary ...