Since the announcement of Facebook Home two weeks ago, the mobile world has been buzzing.

It's indisputably been the biggest mobile story since SXSW, which is why we've dedicated this entire Mobile Minute to it.

We've downloaded it and dissected it, and we're now ready to share:

What marketers need to know:

1. Facebook Home provides a marketing test case: It's possible to rebrand a phone through an Android launcher.

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Mobile Minute [Video]: Facebook Home's Marketing Pros and Cons

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ABOUT THE AUTHOR

image of Amanda Klohmann

Amanda Klohmann is an interaction designer at Mutual Mobile, a provider of mobile solutions for clients such as Audi, Cisco, Google, Jaguar Land Rover, Philips, and Xerox.