Year after year for the past several years, pundits have prognosticated the rise of mobile marketing. But with recent developments in the mobile space, it seems the prediction is now reality. Mobile marketing is here to stay.
Why are we suddenly so focused on mobile marketing? What do marketers need to know about the explosion of mobile platforms? What's the future of mobile devices and marketing?
Here, Mickey Alam Khan of Mobile Marketer talks to our own Kyla Cullinane:
