If you hear some slang you don't recognize, you can always visit the Urban Dictionary, where users provide, and vote on, correct definitions. Now, Addictionary is putting a playful spin on the concept by inviting users to invent, define and judge words all at once. The platform offers four interactive options:

• Browse. Visitors can take a look at the various words and definitions created by others.
• Add a word. Those lexicographers who have a word of their own can add it to the mix.
• There oughta be. If they have a definition in mind, but not a word, they can invite others to coin a term.
• Join contests. Users can compete in specific challenges.

Here are a few of the more popular contributions at the MarketingProfs Addictionary site:

• Twiggles, noun: A fit of laughter caused by something someone said on Twitter.
• Freemium, adjective: A business model that provides a free service with the option to pay for premium services/features.
• e-lias, noun: Alternate e-mail address, generally used for online shopping and/or to keep advertising and spam segregated from e-mail exchanged with friends and family.
• Confusability, noun: The direct opposite of usability in terms of Web site or application design. This is achieved either intentionally or unintentionally.

Customer engagement doesn't have to be all business, all the time—why not create Marketing Inspiration by adding some welcome levity to the conversation with tools like Addictionary?

More Inspiration:
Jonathan Kranz: A Modest Proposal: The '5 Tweets' Rule
Matt Grant: Design Needs Marketing, But Does Marketing NEED Design?
Ted Mininni: ConAgra Commits to Sustainability

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