You've seen others do it, and maybe you're wondering how to create your own two-person video for social-media channels. Ben McConnell, who blogs with Jackie Huba at Church of the Customer, offers a helpful primer for those who'd like to give it a try. There's only one catch—since the word-of-mouth advocates use Macs, his advice is Apple-centric.

We recommend reading his detailed how-to in its entirety, but here are some of the points you'll see:

• Start by downloading the free Mac beta version of Skype, which McConnell praises for vastly improved video and sound capabilities. He includes a complete rundown of the settings he uses.
• Both you and your co-host should wear earbuds. "They make it easier to hear the other person better," says McConnell, "and more importantly, prevent an echo of the other person's voice feeding back into the microphone."
• Direct-connect both laptops to your broadband connection. If your wifi signal drops, and the reasons that can happen are myriad, it can wreak havoc on the quality of your video.

McConnell's instructions provide a solid tag-team platform for Marketing Inspiration. "The easy part is the technology," says McConnell. "The hard part is picking an interesting topic, staying relaxed and keeping the video to under five minutes."

More Inspiration:
Ann Handley: 10 Things I Hate About You
Stephen Denny: What's the Definition of 'WE'?
Paul Williams: Solve the Right Problem

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