Plenty of marketing bloggers give blogging advice. Few of their posts, though, approach the comprehensive nature of a recent entry from Chris Brogan. Entitled "50 Ways to Take Your Blog to the Next Level," the mini-primer divides its titular goal into five distinct categories, each brimming with ten viable action points.

Here's a roundup of Brogan's central topics:

Make your goal and target audience crystal clear. For instance, "If your blog is to be your business," he says, "treat it like that. Get into stats. Get into building audience. Get into delivering something unique. Don't straddle back and forth on this."

Think in terms of form and function. Here, Brogan's advice ranges from choosing graphics with visual appeal to configuring your layout for search engine optimization.

Make your content top notch. Among other points, he gives tips for writing quality posts, and stresses the importance of periodically reviewing your archive to avoid redundancy.

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