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Perhaps you're launching a new business. Maybe it's time to overhaul your brand. Or you might have a new product. Whatever the situation, you need a new name—and choosing one can be tricky.

"Whether you decide to do it yourself or hire help, you need to know some basics before launching out into the wide, sometimes-weird world of naming," writes Laurel Sutton at MarketingProfs.

Here's her advice:

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