People tend to remember the best or the worst, but not so much what's in between those extremes. So, as a marketer, your content should radiate goodness—and not distract with errors and typos.

If you can't hire a professional writer, you can still produce content that shines, says Ken Gordon in a MarketingProfs article. He suggests following "Five Commandments of Editorial Excellence":

Be patient. Because the business world moves at breakneck speed, we're used to rushing along with it. But you can't hurry excellent copy. "Take. Your. Time," Gordon advises. "Too often, we launch content into cyberspace before it's ready for the journey.... Take the time to find interesting and relevant stories."

Revise your work. Professional writers know that the first draft always stinks. It doesn't deter them, because true brilliance can be found amid the chaos. You just need to revise and revise and revise—until what is left gleams.

→ end article preview
Read the Full Article