As we leave the summer behind and gear up for a fresh, crisp autumn B2B marketing push, here's a quick question to ponder: How's that social media outreach going for you?

If you're still unsure about your answer, take heart. You're not alone.

In a post at the Brain Vibe blog, Michele Goetz reports on common mistakes still being made by B2B companies in their quest for the right social media strategy. Among them:

Entry-level marketers and interns are tasked to take on the social media effort. Big mistake, Goetz warns. Putting your "brand, subject matter expertise, and yes, promotion, out there is not for the inexperienced," she says.

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