In a post at the B2B Sales & Marketing Knowledge Sharing blog, Scott Gillum cites stats from a recent benchmark report. The report, which was prepared by the IT Services Marketing Association (ITSMA), shows that B2B marketers most rely on three specific metrics to measure the success of their lead-generation activities.
The study's must-have metrics?
They are:
- Number of qualified leads
- Number of closed deals
- Revenue growth
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