A while back, we offered a few tips from Karlie Justus on engaging B2B prospects on Twitter. And in a later post at the Social Media B2B blog, Justus turned her attention to Facebook. Admitting that the site can be less than B2B-friendly at times, Justus argues that "Facebook has more than 500 million reasons for B2B companies to create and foster an interactive, informative community for employees, partners, customers, retailers and distributors."

If you haven't yet created a winning Facebook face, Justus offers advice like this to help you get started:

Share content. "Have a newsletter, magazine, newsroom or blog?" Justus asks. "Repurpose that information on Facebook, making sure it's relevant and interesting to this particular community," she advises. "Keep your Twitter hat on and be concise."

Ask questions. Make it a habit to end your status updates, blog posts or other content with a question asking followers what they think. "People enjoy talking about themselves and their experiences; let them do it on your page, and learn from what they tell you," she suggests.

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