At the Mi6 blog, Chris Herbert praises the weekly Twitter chat sessions hosted by Philadelphia's Jeremy Victor that Herbert and his B2B colleagues regularly attend. "These sessions are a tremendous source of ideas, insights and data," Herbert writes.

He isolates various lessons learned from a recent session exploring the use of Twitter as a B2B marketing tool, including these five key action tips:

Listen, learn, engage. Twitter is best used as a tool for listening to and engaging with B2B prospects and clients, the chatters agree. No hard sells allowed! But it's OK to include a link to your site for more info, when appropriate.

Get the whole team involved. PR, Marketing, Sales, etc., should all be on board Twitter with B2B messaging. Just make sure your branding is consistent across departments.

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