If your company doesn't send welcome or confirmation emails to new subscribers, you could be missing out on some remarkable opportunities.

"Jill LeMaire, director of Epsilon's strategic and analytic consulting group, says that [its welcome emails] have an average open rate of 50%-60%," writes Sherry Chiger at Chief Marketer. "What's more, subscribers who receive a welcome email increase their long-term engagement with a brand by 33% until they decide to stop engaging."

To help you make the most of your welcome campaign, Chiger offers recommendations like these:

Send your welcome message immediately. The longer you wait, the more email piles into a new subscriber's inbox and the less likely he is to open your message. "Sending the welcome within 10 minutes of the subscriber's signing up is ideal," says Chiger.

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