"For some B2B marketers, Twitter isn't intuitive," notes Ardath Albee in a recent post at the Marketing Interactions blog. "I could come up with a list of reasons why not, but you can probably do that on your own," she adds.

But here's the good news: Albee has been working with Twitter for some time—and based on her experience she has some realistic advice for her fellow marketers.

Through "some very unscientific analysis,” she says, she has discovered, among other things, that B2B tweeters should:

Use other folks' Twitter handles in your tweets. People like seeing their handle [username] in a tweet, Albee notes. "They'll include you in their thanks tweet or RT your tweet with a 'thanks'—giving your tweet more exposure."

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