Blogging ain't easy, folks. Anyone who's tried to maintain a vital B2B blog knows that. And in down times, when marketers are scrambling to meet profit goals, the task becomes all the more daunting.

But offering a blog at a B2B website has become, well, a basic necessity. As Martine Hunter notes at a recent post at the B2B Ideas@Work Blog, "Studies confirm that B2B blogs with optimized content are effective at attracting prospects to corporate websites. And more than 90% of B2B buyers begin their research for purchasing decisions online."

So to help weary writers revitalize their efforts, Hunter offers "seven ways to get you and your blog engaged again." Here are four:

Refresh old blog posts. "If they are still relevant, update old blogs with a new image, a different headline, edited body copy or a new call-to-action," Hunter advises. "You may have a broader audience and many new readers now, so it's quite appropriate to repost an oldie but goodie."

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