Face it: In today's world of blogs and social media, all company content—direct mail, ad copy or even personal correspondence—can become online content on view to millions. So warns Frank Reed in a recent post at the Biznology blog. "No matter what kind of correspondence or connection you make with a client or a prospect in the offline world, there is now potential for that to become an online piece of content whether you want it to or not," he states.

So what's a conscientious B2B company to do? "The reality is that something is being said whether you are monitoring the situation or not," Reed says. "If that is the case, then you'd better be paying attention."

He offers a list of the latest tools to help B2B firms stay on top of the buzz—whether self-created or not. Among them:

Google Alerts. Most people appreciate that this option is free, but managing many alerts can quickly become a very cumbersome task, Reed notes.

→ end article preview
Read the Full Article