In a post at the Modern B2B Marketing blog, Maria Pergolino offers sage advice for, well, writing a post at a B2B marketing blog.

"A challenge many B2B organizations face is consistently creating content that's unique, relevant and resourceful—all at the same time," she notes. So, to help B2B marketers find their inner Hemingways, she offers these five tips for writing "killer B2B blog posts":

1. Make a list. (Think: "25 Must-Read Email-Marketing Resources.") "List posts are effective because they are easily scanned," Pergolino notes. "Plus, readers know exactly what they're getting simply by viewing the headline—influencing many to share the content with their social networks even before clicking through themselves."
2. Write the unexpected. To draw readers in, consider a "reverse post," she suggests. Example: Instead of writing "10 Ways to Improve Deliverability on Your Next Email Campaign," try writing "Top 10 Ways to Get Flagged as Spam." The negative twist is fun, and it grabs a reader's attention.
3. Play off current events. "Relating B2B blog content back to current events can help make posts relevant, timely and interesting," Pergolino notes.
4. Leverage someone else's thoughts. "Leveraging the insight and opinions of respected industry leaders not only provides interesting, relevant content for readers; it can also position your B2B organization as a thought leader," she says.
5. Use stats, poll results or other research. "The benefits of research-driven posts are two-fold: First, byte-sized statistical information is simple and quick to read. Second, it's easily sharable via social networks," she explains.

The Po!nt: You, too, can post. By following guidelines from bloggers who get it right, B2B marketers can offer posts that get the company name out there and offer truly valuable information. Give it a try!

Source: Modern B2B Marketing. Read the full post.

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