"Make no mistake about it," says Christina "CK" Kerley at MarketingProfs, "mobile has arrived—and it's changing how (and where) business professionals communicate with one another and how (and why) they interact with B2B brands." And yet, she laments, many B2B companies lag far behind B2C counterparts in leveraging this powerful channel. So if your company offers B2B products or services, and you haven't yet explored mobile marketing strategies, consider arguments like these for doing so:

• Your customers—or potential customers—don't go anywhere without a mobile device. "The next time you're at an industry event," she suggests, "look around the room to see how unremarkable it has become for the crowd to not only be engaging in conversations with one another but also simultaneously holding text conversations with people who aren't in attendance."
• Such devices are business-centric necessities, not personal luxuries. Professionals use mobile devices to stay in contact with their teams, and to access a wide variety of information. Accordingly, it's a suitable platform for B2B marketing outreach.
• Mobile is the next best thing to in-person interaction. Because of its more intimate nature, mobile devices provide an ideal venue for the cultivation of relationships with customers and prospects.

The Po!nt: If CK is correct—and we believe that she is—the sooner you implement a B2B mobile-marketing program, the more ahead of the competition you will be.

Source: MarketingProfs. Click here for the full article.

If you're not already a MarketingProfs Pro Member, Upgrade Your Membership and gain instant access to hundreds of exclusive, cutting-edge articles, case studies, templates, tools, online seminars, research, and how-to guides to make your marketing smarter and more effective.

→ end article preview
Read the Full Article