More than ever, a successful lead-generation program relies on a steady stream of new content. And since the pressure to produce high-quality whitepapers and blog posts can be intense, Ardath Albee recommends the "Rule of 5" to ease your load and maximize results.

"The Rule of 5," she explains at the Marketing Interactions blog, "is that each and every content development undertaking should produce content assets that can be used at least 5 different ways."

There are various ways of putting the rule into practice. You can, for instance, create five versions of a single article—each tailored to address the specific interests of different segments or industries.

Alternatively, you might use the same research to create a whitepaper, a webinar, a podcast and a few blog posts.

"The secret to the Rule of 5 is planning," she notes, "and the biggest way to help yourself is by creating an editorial calendar to help you see how content development efficiencies can be achieved."

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