"Every once in a while," writes Ardath Albee at the Marketing Interactions blog, "I get a bit irked at the irresponsible email practices of companies that play fast and free with their databases."

In this case, an email from a marketing solutions company raised her ire by lying to her. Repeatedly. "They start off with thanking me for visiting their booth at [a recent conference]," she notes. "Which I did not."

Albee's annoyance was tempered, however, by a promise that the message contained insightful data about prospects who visited her website. She scrolled down with the expectation of valuable information, only to encounter further falsehoods, shocking in their brazenness.

"They proceeded to show me a few charts professing to reveal activity at my website," she says. "However, when matched against my analytics for the week specified, the numbers had zero correlation to reality."

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