We're very proud of the amazing marketing events produced by our MarketingProfs colleagues—they always deliver a lively, insightful experience. If you missed this year's Digital Marketing Mixer in Chicago, Matthew Grant reports on key takeaways like these in a post at the MarketingProfs Daily Fix Blog:

• There's no such thing as autopilot in the world of social media. "There needs to be a living person behind your blog or Twitter stream or what-have-you who will take the time to listen and respond to folks looking to interact with your brand or organization," he notes.
• This new reality will blur the line between personal and corporate brands. Because the people who cultivate your online community have faces and names, your customers might see them as an inseparable aspect of your company. In other words, "What happens when someone becomes so associated with the brand via social media that their departure leaves a gaping hole in your company's online presence?"
• We all get the social-media basics. Mixer (conference) sessions have moved past introductory-level primers, graduating to case studies in real-world implementation. "[I]t was clear," says Grant, "that emerging social media technologies have not only entered the cultural mainstream but have become a permanent and rapidly maturing part of the commercial landscape."

The Po!nt: If you want to stay on the leading edge of digital marketing, you need to stay on the leading edge of the conversation—so keep an eye out for the next MarketingProfs Mixer.

Source: MarketingProfs Daily Fix Blog. Click here for the full post.

Editor's Note: There was a minor error in last week's newsletter, "Worth Every Penny." We regret the mistake. Click here to view the corrected version.

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