If you're planning a project that will move your company forward during this downturn but might appear more optional than necessary to your employees, consider how the City of Newport Beach, CA recently addressed constituent concerns regarding the projected $100-million cost of a new civic center and city hall.

A recent message to city residents in the Newport Navigator outlines everything the budget covers: components include a 14-acre park, an emergency operations center and 500 parking spaces that will also benefit an adjacent library. It then:

Explains the need for a new structure. "The current city hall is 62 years old, has serious seismic problems and is deficient in space for both our customers and employees."

Highlights the fiscal responsibility of decision-makers. "We've been saving funds for this project and being as prudent as we can with your tax dollars. Very few government agencies were able to balance their budgets this year without significant cuts and impacts to community services … as we were able to do."

Argues that the city might even get a bargain. "The timing of this project is better than some may think. The down economy creates an ideal construction bidding climate for those that have the need and resources to build… For example, the recent bids on the new OASIS Senior Center came in about 30 percent below estimates."

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