Wondering how your retail website will survive the next digital innovation? Read on.

In a post at the Standing Out From the Crowd blog, Luis Serpa offers advice for website retailers trying to keep up with the times—and with their users' preferences.

First, he lists a few key tech changes he predicts will alter how we view and use websites. Among the seismic shifts you need to know are coming:

Information streams will be in, website homepages out. "Users will come from anywhere and land anywhere in your site," Serpa predicts. "All pages will be landing pages." Each page will therefore have to have a call-to-action and "fully support the user's objective."

Multi-touch will rule. "Touch-screen wireless devices will change the way people interface … with websites," he says. Users will demand that your site respond to touch.

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