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How to Use Generative AI for Personalized B2B Outreach
January 9, 2025Learn how generative AI drives personalized B2B outreach, scales engagement, and helps build trust with targeted, relevant messaging. Read more.
What's In/What's Out in 2025: The Marketer's Version
January 8, 2025What are the 2025 trends shaping marketing, communication, writing, our lives? This is Ann Handley's annual list of What's In, What's Out for a new year.
The Best Way for Marketers to Get Ready for 2025's Uncertainty (Hint: It's Not Trad Planning)
January 7, 2025Discover how to refine strategic planning by focusing on adaptability over rigid predictions. Gain insights to improve decision-making in 2025. Explore more.
AI's Impact on Product-Content Orchestration in B2B Marketing
December 19, 2024Discover how AI is transforming product-content orchestration in B2B marketing, blending automation with human creativity for impactful strategies.
2025 Is a Make-or-Break Year for B2B Personalization: Marketers Need to Be Ready
December 18, 2024AI, video, and data can deliver the promise of B2B marketing personalization in 2025. Meet buyer expectations and drive marketing success. Read more.
Five Ways to Unleash the Power of AI in B2B Email Marketing
December 17, 2024Discover how AI improves B2B email marketing with dynamic content, predictive analytics, and more. Start optimizing your campaigns today. Read more.
How Marketing Data Validation Is the Key to Successful Campaigns
December 12, 2024Discover how marketing data validation improves campaign accuracy, ensures compliance, and boosts personalization for stronger engagement and conversions. Read more.
Email Marketing Developments in 2024 and Their Ripple Effects in 2025
December 11, 2024Discover key email marketing developments of 2024 and their ripple effects that will be shaping 2025 strategies and trends.
Top 5 Ways to Improve Team Efficiencies With Marketing Automation: Common Missteps and Tips for Success
December 10, 2024Discover five ways marketing automation improves efficiency, learn how to avoid common implementation mistakes, and get tips for long-term success. Read more.
Rethinking Brand Safety and Ad Verification: A Pivot to Positivity
December 5, 2024The exit of Oracle's Moat from the market is an opportunity to challenge the traditional paradigm of ad verification and brand safety. Discover how a new approach can reshape brand safety. Read more.