MarketingProfs B2B Forum

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Your Quickest Path to Master B2B Marketing

Your go-to for B2B Marketing Training and Consulting backed by data science, psychology, and—our secret weapon—real-world experience.

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B2B Marketing Training for 1-1000 that answers every question you have.

(And even some you haven't thought of yet.)

Whether you have a minute or an hour, you can learn what you need to know.

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B2B Marketing Events

Spark Ideas, Create Connections, and Inspire Action

Connect more deeply with marketing humans you trust.

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Maximize Your Content Investment Through Atomization and Distribution

April 9, 2025 — 12:00 PM ET

Give your content more selling power—through strategic distribution! Zontee Hou shows you how to systematically turn your marketing assets into content that works for email, social media, and even paid media. Plus you'll learn key methods to identify the best distribution channels throughout your customer's journey, including influencers, podcasts, and more.

You & AI: Creating Personalized Event Experiences

April 10, 2025 — 2:00 PM ET

Providing unique experiences is essential to engaging attendees at B2B events. But creating personal touches at scale isn't easy—it could be a full-time job! Join us to discover how AI can help you enhance your events with personal, one-of-a-kind experiences. Sponsored by Cvent.

Website Optimization Friday Forum

April 11, 2025 — 11:30 AM ET

Is your website's bounce rate higher than you'd like? Increase online conversions with an optimized website! Join three expert marketers revealing persuasive copywriting and captivating design secrets that effectively increase your website leads and sales. Sponsored by Webflow.

Content From the Most Trusted Voices in B2B Marketing

Get expert advice on content, branding, strategy, digital marketing, demand generation, and much more...

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Leadership

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MarketingProfs B2B Forum

November 12, 2024 — 8:00 AM ET

B2B Forum is the ultimate destination for marketers to discover how to drive growth, elevate brand reputation, prove ROI, and stay ahead of the ever-changing marketing curve. Featuring dozens of sessions, workshops, shenanigans, and more. Are you ready to experience the magic?

Marketing Fundamentals

August 28, 2024 — 12:00 PM ET

Over four, super-sized extended weekly sessions, instructor Pam Didner will walk you through the must-know building blocks of good marketing—from market research and customer insight to positioning and messaging to marketing mix and creating a marketing plan.

The Top Marketing Challenges That New SMB Owners Face

April 2, 2025 — 10:00 AM ET

Most SMB owners say customer acquisition was the biggest marketing challenge they faced in their first year of operating their business, according to recent research from Constant Contact and Ascend2.