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CONTENT TYPE: Article | TOPIC: Marketing Content

Before you invest in new content tools this year, try poking your salespeople for information and inspiration. Their conversations with prospects can hold the key to content that converts.

CONTENT TYPE: Article | TOPIC: Artificial Intelligence

We've all heard it: AI is here, you need to use AI, incorporate AI into your business. But in the case of marketing, what exactly do you use it for? Here are practical applications for AI across four content types.

CONTENT TYPE: Article | TOPIC: Marketing Content

If you've been resisting adding podcasts to your B2B marketing strategy, 2023 is the year to change that. Podcasts are popular, they have a low barrier to entry, and they appeal to audiences you might not otherwise reach. Here's a guide to creating your own podcast.

CONTENT TYPE: Article | TOPIC: Public Relations

In the midst of layoffs and economic uncertainty, what tactics will public relations firms turn to in the new year? Check out these five possibilities.

CONTENT TYPE: Article | TOPIC: Marketing Management

It's easy to audit your own first-party data. But what about data you purchase from a provider? Can you verify its quality? An independent audit can.

CONTENT TYPE: Article | TOPIC: Marketing Strategy

Web3 was all the rage in 2022, from crypto to the metaverse. But will the B2B world plunge deeper into such technologies in 2023? This article argues no.

CONTENT TYPE: Article | TOPIC: Account-Based Marketing

Not many people talk about "going into the office" anymore because so many offices are at home. Marketers need to refine their targeting strategies accordingly—to reach beyond job-related channels and meet prospects as they engage in everyday activities.

CONTENT TYPE: Article | TOPIC: Marketing Strategy

Today's B2B buyers mostly want to be left alone to make their own decisions during their customer journey. Providing them with interactive content and product demos enables them to do just that.

CONTENT TYPE: Article | TOPIC: Social Media Marketing

Social media engagement often depends on clicks. But on Instagram, where you only get your "link in bio," those clicks are harder to come by. This article shares the benefits of a brand landing page.

CONTENT TYPE: Article | TOPIC: Branding

Although their influence is broadly felt, thought leaders aren't magical beings. They're just people—like you. Here are six ways regular people can increase their company's influence with thought leadership.

CONTENT TYPE: Article | TOPIC: Email Marketing

When people scroll through their email inboxes, they're looking for names they recognize, so it might not be the best idea to use a person's name in the sender field—unless that person has an established relationship with the customer. See the arguments for and against.

CONTENT TYPE: Article | TOPIC: Marketing Content

The amount of data used by marketers has grown exponentially in recent times. But data is only as good as what information you can derive from it. Enter data visualization.

CONTENT TYPE: Article | TOPIC: Marketing Management

Visual, interactive design is increasingly important for marketers looking to make the most of the moment. But asking designers what they think shouldn't be an afterthought—get them involved at the onset of campaign planning.

CONTENT TYPE: Article | TOPIC: Branding

Brand-positioning is an involved, complex process that, if done incorrectly, can lead to a "meh" result. That's the last thing your company wants. This article outlines nine common mistakes to avoid.

CONTENT TYPE: Article | TOPIC: Marketing Strategy

Although cutting back on marketing is a kneejerk reaction to a struggling economy, history teaches us that companies' keeping focused on customers is what keeps them afloat. Here are four major reasons for that.

CONTENT TYPE: Article | TOPIC: Marketing Management

You might think Marketing and Accounting have nothing to say to each other. But you'd be wrong. Seven ways wrong, according to this article, which outlines how Marketing Ops can benefit greatly from Accounting's involvement.

CONTENT TYPE: Article | TOPIC: Artificial Intelligence

If you're intrigued by AI but also confused, start learning here! This article, the first in a planned series on AI, covers basic terminology and possible ways to prioritize your investment. Let's learn!

CONTENT TYPE: Article | TOPIC: Marketing Strategy

A few months ago, Google announced a delay to its blocking of third-party cookies... again. We keep preparing, and the deadline keeps getting pushed back. Given that additional time, how should we be spending it?