Search Our Marketing Resources

CONTENT TYPE: Article | TOPIC: Marketing Strategy

Implementing a data infrastructure can make the difference between planting a flag on a mountain of useless customer data and turning a smaller hill of data into actionable insights. The amount of data doesn't matter so much as what you do with it.

CONTENT TYPE: Article | TOPIC: Marketing Management

Women make great marketers. So why do so few of them own marketing agencies? This article presents possible ways to solve that problem.

CONTENT TYPE: Article | TOPIC: Marketing Content

Content marketing can be powerful, but there are so many ways to get it wrong, from missed opportunities to incorrect information. Watch for these five major stumbling blocks.

CONTENT TYPE: Article | TOPIC: Marketing Management

Foregoing a robust in-house marketing team and, instead, outsourcing various capabilities—called fractional marketing—is become more popular. Here's why.

CONTENT TYPE: Article | TOPIC: Career Development

It seems natural to move beyond ways of thinking that haven't worked. But business leaders also need to be able to let go of tactics that have worked in the past so they can start fresh in a new role.

CONTENT TYPE: Article | TOPIC: Martech

In 2022, several technologies cemented their marketing viability. In 2023, we'll start to see those technologies live up to their potential, argues this article.

CONTENT TYPE: Article | TOPIC: Marketing Content

Before you invest in new content tools this year, try poking your salespeople for information and inspiration. Their conversations with prospects can hold the key to content that converts.

CONTENT TYPE: Article | TOPIC: Artificial Intelligence

We've all heard it: AI is here, you need to use AI, incorporate AI into your business. But in the case of marketing, what exactly do you use it for? Here are practical applications for AI across four content types.

CONTENT TYPE: Article | TOPIC: Marketing Content

If you've been resisting adding podcasts to your B2B marketing strategy, 2023 is the year to change that. Podcasts are popular, they have a low barrier to entry, and they appeal to audiences you might not otherwise reach. Here's a guide to creating your own podcast.

CONTENT TYPE: Article | TOPIC: Public Relations

In the midst of layoffs and economic uncertainty, what tactics will public relations firms turn to in the new year? Check out these five possibilities.

CONTENT TYPE: Article | TOPIC: Marketing Management

It's easy to audit your own first-party data. But what about data you purchase from a provider? Can you verify its quality? An independent audit can.

CONTENT TYPE: Article | TOPIC: Marketing Strategy

Web3 was all the rage in 2022, from crypto to the metaverse. But will the B2B world plunge deeper into such technologies in 2023? This article argues no.

CONTENT TYPE: Article | TOPIC: Account-Based Marketing

Not many people talk about "going into the office" anymore because so many offices are at home. Marketers need to refine their targeting strategies accordingly—to reach beyond job-related channels and meet prospects as they engage in everyday activities.

CONTENT TYPE: Article | TOPIC: Marketing Strategy

Today's B2B buyers mostly want to be left alone to make their own decisions during their customer journey. Providing them with interactive content and product demos enables them to do just that.

CONTENT TYPE: Article | TOPIC: Social Media Marketing

Social media engagement often depends on clicks. But on Instagram, where you only get your "link in bio," those clicks are harder to come by. This article shares the benefits of a brand landing page.

CONTENT TYPE: Article | TOPIC: Branding

Although their influence is broadly felt, thought leaders aren't magical beings. They're just people—like you. Here are six ways regular people can increase their company's influence with thought leadership.

CONTENT TYPE: Article | TOPIC: Email Marketing

When people scroll through their email inboxes, they're looking for names they recognize, so it might not be the best idea to use a person's name in the sender field—unless that person has an established relationship with the customer. See the arguments for and against.

CONTENT TYPE: Article | TOPIC: Marketing Content

The amount of data used by marketers has grown exponentially in recent times. But data is only as good as what information you can derive from it. Enter data visualization.

CONTENT TYPE: Article | TOPIC: Marketing Management

Visual, interactive design is increasingly important for marketers looking to make the most of the moment. But asking designers what they think shouldn't be an afterthought—get them involved at the onset of campaign planning.

CONTENT TYPE: Article | TOPIC: Branding

Brand-positioning is an involved, complex process that, if done incorrectly, can lead to a "meh" result. That's the last thing your company wants. This article outlines nine common mistakes to avoid.