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CONTENT TYPE: Article | TOPIC: Marketing Strategy

Marketing strategy is often thought about in terms of where the market is going and how best to satisfy the changing needs of the market. Rarely is time spent analyzing one's own company. But doing so is the only way to ensure consistent success.

CONTENT TYPE: Article | TOPIC: Email Marketing

B2B brands should be playing the long game with their email marketing because their businesses are a long game. So... what's the real goal of a B2B email marketer? Opens? Clicks? Conversions? Nope.

CONTENT TYPE: Article | TOPIC: Demand Generation

It's difficult to align Sales and Marketing when your company isn't big enough to have departments dedicated to those functions. That's why SMBs need a full-funnel approach to marketing. Here are three steps to get you there.

CONTENT TYPE: Article | TOPIC: Marketing Content

There's not much value in a whitepaper if otherwise valuable information is hidden by bad design. Here are five things to avoid.

CONTENT TYPE: Article | TOPIC: SEO

What's in store for search in 2023? This article breaks down predictions about what in SEO will gain momentum and what will fizzle out.

CONTENT TYPE: Article | TOPIC: Social Media Marketing

It's been a rocky few months for Twitter. But does the loss of advertising mean your own company should jump to a new platform? Not if you use your account primarily for customer service, says this article.

CONTENT TYPE: Article | TOPIC: Communications

It's time for marketers to reinvent their organizations, and that starts with effective communication. Communicating clearly and consistently reduces costly slowdowns, enhances the customer experience, and drives the ability to scale.

CONTENT TYPE: Article | TOPIC: Marketing Strategy

It's hard to know where to focus your sales efforts when the economy is shaky, but these 23 tips work well.

CONTENT TYPE: Article | TOPIC: Artificial Intelligence

Artificial intelligence has been improving workflows in back-office systems for years. But the advent of generative AI, which interprets human language and mimics human speech, writing, and art, can revolutionize customer service in particular. Here's how.

CONTENT TYPE: Article | TOPIC: Demand Generation

By analyzing your most successful customer interactions and understanding customers' goals, you can better inform your marketing efforts to replicate your best and favorite customers. So how is that done? Let's break it down into a few key steps.

CONTENT TYPE: Article | TOPIC: Advertising & Promotions

Traditional ads such as billboards, television ads, and radio spots may have fallen out of favor more during the pandemic, when businesses were accelerating digital methods. But do traditional ads still have value? This article explores the differences.

CONTENT TYPE: Article | TOPIC: Marketing Strategy

The economic climate has caused many businesses to re-evaluate their 2023 strategies, and that extends into sales prospecting. In particular, take note of these three trends.

CONTENT TYPE: Article | TOPIC: Marketing Strategy

As the pandemic transitions to a less serious threat, brands are once again using in-person tools to reach prospective customers. Printed materials and physical media offer a way to reach people who are at the office less and out in the real world more.

CONTENT TYPE: Article | TOPIC: Marketing Strategy

From an uncertain economy to new customer expectations, the B2B marketing function—and the job of the B2B CMO—is shifting, quickly. Here's how to make sure those changes lead to better marketing and faster growth.

CONTENT TYPE: Article | TOPIC: Social Media Marketing

TikTok is full of flashy ads (and cute dog videos), but a large part of brand presence on the platform is B2C. So, is B2B TikTok even a thing? It certainly can be, if you plan ahead and do it right.

CONTENT TYPE: Article | TOPIC: Public Relations

Are your PR and marketing departments butting heads? It happens. But as in every case, companies have greater success when the two departments work together. Check out four tips for uniting marketing and PR pros.

CONTENT TYPE: Article | TOPIC: Career Development

The trials of remote work and multiple meetings can make being productive more difficult than ever. Check out these four tips for increasing your productivity.

CONTENT TYPE: Article | TOPIC: Marketing Strategy

There's no better time than a looming recession to double-down on marketing to current customers. Get some techniques for doing so in this article.

CONTENT TYPE: Article | TOPIC: Marketing Strategy

A vital component of any marketing strategy is thinking about what the future might look like. In strategy parlance, that's called having industry foresight. But what does industry foresight mean—and how do you get such a view of—how can you forecast—the future of your market?