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CONTENT TYPE: Chart | TOPIC: Customer Experience

B2B marketing, sales, and customer success professionals say a lack of communication among their teams is the biggest barrier to providing an exceptional customer experience, according to recent research from The Pedowitz Group and Ascend2.

CONTENT TYPE: Chart | TOPIC: Martech

Most B2B professionals say their organization sometimes assigns sales leads to the wrong person, according to recent research from Lean Data, Sales Hacker, Heinz Marketing, and Outreach.

CONTENT TYPE: Infographic | TOPIC: Martech

How is artificial intelligence actually helping marketers? This infographic explores some of the major ways AI is enabling marketing teams to boost their performance.

CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

Explore how addressing sustainability topics on LinkedIn such as emissions and renewable energy can help boost engagement with audiences and influence purchase decisions.

CONTENT TYPE: Chart | TOPIC: Branding

Disney, Tesla, and Apple are the major brands people feel most intimately connected to, according to recent research from MBLM.

CONTENT TYPE: Chart | TOPIC: Marketing Content

People who listen to podcasts daily say over the past two years they have been listening to podcasts more frequently and have also been listening to more titles, according to recent research from Nielsen.

CONTENT TYPE: Infographic | TOPIC: Email Marketing

What can you do to ensure your emails avoid spam folders and are delivered to the intended recipients' inboxes?

CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

Data can drive better marketing strategies and help make content more authoritative. However, when data is interpreted incorrectly, it can lead marketers astray. Explore 15 common data mistakes that should be avoided.

CONTENT TYPE: Chart | TOPIC: Marketing Strategy

Marketers at big firms say the shift towards privacy and the depreciation of online cookies has had the greatest impact on their social media and search marketing, according to recent research.

CONTENT TYPE: Chart | TOPIC: Marketing Content

B2B buyers say the top things vendors could do to improve their content are to curb the sales messaging and create shorter pieces, according to recent research from Demand Gen Report and ON24.

CONTENT TYPE: Infographic | TOPIC: Career Development

This research from the professional social network ranks companies based on elements of career progression, including ability to advance, company stability, external opportunity, and gender diversity.

CONTENT TYPE: Infographic | TOPIC: Branding

This infographic explores how businesses can benefit greatly by taking a blended, overlapping approach that delivers a mix of content related to different aspects of their overarching brand.

CONTENT TYPE: Chart | TOPIC: Marketing Content

Marketers say they distribute video content most often on social media, whereas salespeople and customer experience professionals say they distribute it most often to prospects and customers, according to recent research.

CONTENT TYPE: Chart | TOPIC: SEO

Online searches tend to be very short: Most consist of just one or two words, according to recent research from Semrush.

CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

This infographic provides common specs for social media video ads that marketers can use across channels.

CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

This infographic piece explores the decision-making process, different types of e-commerce behaviors, common psychological triggers, and psychology principles that influence conversions.

CONTENT TYPE: Chart | TOPIC: Career Development

Women in revenue-generating roles say compensation is the top challenge they face at work, according to recent research from Women in Revenue.

CONTENT TYPE: Chart | TOPIC: Marketing Content

B2B buyers say they find video content most helpful when it educates them about a product/service and when it provides a solution to a problem they are facing, according to recent research from Brightcove and Ascend2.

CONTENT TYPE: Infographic | TOPIC: Career Development

This infographic covers what social media managers were like as kids, what their day-to-day responsibilities and challenges are, and how they feel about the future.

CONTENT TYPE: Infographic | TOPIC: Branding

Which brands inspire so much loyalty that people want to immortalize them in ink? To find out, DealA examined Instagram data, looking at the volume of posts tagged with the word "tattoo" as well as popular brand names.