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  • Which human resources tasks does AI make easier? Which ones is it not ready to handle? How do employees feel about AI being used for HR?

  • Fully 84% of consumers in the United States say they've opted in to receive texts from at least one business, up from 62% in 2021, according to recent research.

  • What are the most common challenges that businesses face with martech implementations? What can teams do differently to avoid unsuccessful implementations?

  • Trader Joe's, Patagonia, and Microsoft are the companies with the best reputations among consumers in the United States, according to a recent poll.

  • This infographic covers ChatGPT prompts that marketers can use to generate content for nine common situations.

  • Some 62% of market researchers say their team is now using generative AI tools, up 23 percentage points from 2024, according to recent research from Market Research Institute International.

  • Creative professionals say they expect demand for video production, motion graphics, and creative strategy services to increase most, according to recent research.

  • Which high-growth, dynamic industries could transform the business landscape in the coming years?

  • This infographic explores why storytelling matters, the elements of a great story, seven steps to becoming a great storyteller, advice for business storytelling, and five classic storytelling techniques.

  • Global ad spend on professionally produced news content will fall to $32.3 billion this year, a 33% decrease from 2019, according to recent research.

  • What are senior marketers struggling with the most? Which challenges are growing in importance? To find out, researchers polled 281 marketing leaders.

  • Many employees in the United States feel uncertain about the economy and are not confident in the short-term business outlook of their employer, according to an analysis conducted by researchers at Glassdoor.

  • This infographic looks at global worker trends across employee engagement, life evaluation, daily emotions, and job satisfaction.

  • Most B2B marketers in the US and Europe are concerned about geopolitical tensions and they are adjusting their budgets because of those concerns, according to recent research.

  • What were the seniority levels of search engine optimization job openings posted last year? How much did they pay? Were they remote or in-person? Which skills were required?

  • Which influencers with content related to specific industries have the highest follower counts? To find out, researchers examined December 2024 data from major social media platforms.

  • Which occupations in the United States are turning to generative AI tools the most for work tasks? To find out, researchers analyzed millions of conversations from the Claude platform.

  • Do people find AI agents helpful for customer service? Do they feel that AI agents understand their needs accurately? To find out, researchers surveyed 508 consumers and business buyers.

  • How do B2B marketers plan to improve their influencer marketing strategies this year? Which influencer content types are delivering the best results? What challenges are marketers facing with their influencer programs?

  • Some 62% of professionals who use AI tools at work say these solutions have saved them time and 58% say they've made their jobs easier, according to a recent survey.