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CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

Most business decision-makers say B2B ads on LinkedIn have clear messaging but lack emotional appeal, according to recent research.

CONTENT TYPE: Infographic | TOPIC: Communications

Is it OK to use emojis when communicating with a new client? With a client you've known for a long time? When telling a work colleague they have done something wrong?

CONTENT TYPE: Infographic | TOPIC: Career Development

The who, why, and where of work are changing. But how? And what steps are professionals taking to keep up with these shifts? To find out, researchers at LinkedIn examined a wide range of data sources.

CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

What do B2B marketers hope to accomplish by investing in artificial intelligence solutions? Which tasks are they currently using AI for? To find out, researchers surveyed 500+ B2B marketers.

CONTENT TYPE: Chart | TOPIC: Martech

Which types of marketing technology are replaced most often? Why do marketers decide to replace martech solutions? To find out, researchers surveyed 496 marketers from around the world.

CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

This infographic explores how to capitalize on the opportunity of one of your social media posts; becoming highly popular.

CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

When YouTube thumbnails feature certain facial expressions, do those videos tend to get more views? Researchers used AI facial recognition software to analyze the thumbnails of the most popular YouTubers across 10 categories.

CONTENT TYPE: Chart | TOPIC: Marketing Management

What will B2B marketers in the United States be increasing their spend on in the coming years? Which tactics and strategies do they think will grow in importance? To find out, researchers conducted a survey and analyzed marketing spend data.

CONTENT TYPE: Chart | TOPIC: Marketing Strategy

Although people globally are torn over whether brands should weigh in on politics more, most say they have made brand choices to express their own personal politics, according to recent research.

CONTENT TYPE: Infographic | TOPIC: Marketing Content

Some 80% of people say they're tired of seeing clickbait titles or misleading thumbnails from content creators, and 77% say they unfollow accounts that use those tactics, according to recent research.

CONTENT TYPE: Infographic | TOPIC: Writing

This spooktacular infographic covers what ghostwriting is, examples of ghostwriting, and how the practice works.

CONTENT TYPE: Chart | TOPIC: Career Development

Most managers (81%) say recent college graduates would benefit from workplace training in various areas, such as receiving feedback and cellphone etiquette, according to recent research.

CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

Nearly half of marketers in the United States say they are worried AI will replace their job one day, according to recent research.

CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

This infographic explores the key factors that influence content discovery and amplification on TikTok.

CONTENT TYPE: Infographic | TOPIC: None

This infographic covers tips for successfully selling to executives structured around a "STRATEGIC" model with nine "pillars."

CONTENT TYPE: Chart | TOPIC: Social Media Marketing

TikTok has become Gen Z's favorite social platform for getting product information as well as for consuming news, according to recent research from Sprout Social.

CONTENT TYPE: Chart | TOPIC: Customer Experience

B2B buyers are increasingly being influenced by personal decision drivers, such as how comfortable they feel with a vendor, vs. professional drivers, such as pricing, according to recent research.

CONTENT TYPE: Infographic | TOPIC: Marketing Content

In content marketing, the same mistakes tend to be made over and over again. The good news is that it's possible to steer clear of those mess-ups if you're on the lookout for them.

CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

B2B tech marketing is constantly shifting as products, channels, and strategies evolve. However, some core principles remain constant amid all the change. Here are eight such "laws" of B2B tech marketing.

CONTENT TYPE: Chart | TOPIC: Public Relations

More than one-fourth of public relations and communications professionals say they are already using generative AI tools to craft press release content, according to recent research.