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  • Email Design Trends That Engage Subscribers

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Email Marketing

    Are you keeping up with the ever-changing standards that make or break your email campaigns? We'll show you how email design impacts subscriber experience, engagement, and retention. Sponsored by GetResponse.

  • Using AI for Personalized Marketing at Scale

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Martech

    Are you struggling to make meaningful personal connections with prospects and customers, at scale? We'll show you how AI can help. Sponsored by Conversica.

  • Using Conversational Marketing to Reel in More Leads

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Websites

    Is your website doing a good job meeting buyers where they are in their journey—and capturing quality leads? We'll show you how to use conversational marketing to engage and convert more active prospects, before they leave your site for a competitor's. Sponsored by Drift.

  • Scale and Precision for Your ABM Strategy

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Account-Based Marketing

    2019 is here. Are you ready to get serious about (and get serious results from) your Account-Based Marketing strategy? Getting super granular with specific KPIs may feel like splitting hairs, but precision is key. Sponsored by Demandbase.

  • Marketing Analytics Trends for 2019

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Measurement & Analytics

    Join Trust Insights co-founder and marketing analytics expert Christopher S. Penn as he explores the marketing analytics trends that marketers will care most about in the year ahead. What should you know? What can you safely put on the back burner? Sponsored by Seismic.

  • Maximizing Your Tradeshow Strategy

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Event Marketing

    With a new year of tradeshows upon us, all eyes turn to ROI. Are you ready to get the maximum value—and leads—out of your live events? Sponsored by Cvent.

  • Improving Demand Gen Results With Less Content

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Demand Generation

    Many B2B organizations simply create more content and increase the number of campaigns in hopes that something will work, only to find that simply doing more does not successfully deliver a good buying experience. So what can you do, then, to improve demand gen results?

  • The Marketing Channel You've Been Missing

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Demand Generation

    Demand generation is too often a game of testing and tweaking for a measly 5-10% increase in response and conversion rates. But hold up—do you know what channel routinely gets a 98% open rate and a 50%+ engagement rate? That's right, it's the humble SMS text message. Sponsored by Hustle.

  • How to Transform Event Attendees Into Hot Leads

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Event Marketing

    There's a lot that happens at an event besides the five minutes a particular attendee is chatting with you at your booth. If you can collect and interpret data about the rest of what event attendees are doing and signaling, you'll be far more successful in your follow-ups. Sponsored by Cvent.

  • Email Trends, Insights, and Innovations for 2019

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Email Marketing

    With the holidays upon us, all eyes are on maximizing the impact of email campaigns. What strategies and tactics worked best this year, and what should brands be focused on in the new year?

  • The New Marketing Playbook for Voice

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: None

    Voice is marketing's most significant paradigm shift this decade—one that has far-reaching implications for how brands engage with customers and prospects. From voice search to smart speakers to phone calls, voice is fundamentally altering how consumers and brands interact. Sponsored by DialogTech.

  • Defining Your ABM Pilot Campaign

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Account-Based Marketing

    ABM campaigns can boost your marketing efforts—but if you've never put one together, it's hard to know where to start. We'll show you how to deploy ABM campaigns successfully while maintaining your sanity.

  • Convert Your ABM Targets With Personalized Content

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Account-Based Marketing

    Account-based marketing is more than just sending emails to a targeted list. Once a prospect is aware of your brand, how you delight them with personalized content will determine your success in conversion. Want to see a real-life example of how that can be done well? Sponsored by Uberflip.

  • How to Help B2B Teams Buy (And Not Lose Your Mind)

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Demand Generation

    B2B buying team size has increased dramatically in recent years. Everyone on the team has a different agenda, and a simple comment in a meeting can make or break your deal. But you can guide each one of them to affinity for your brand—and, ultimately, a purchase—if you know how to act proactively. Sponsored by Drift.

  • Using Social Media's Perpetual Motion for Branding

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Social Media Marketing

    Social media is always "on." How are you supposed to keep up with the constant conversation about and around your brand, and leverage it for the purposes of brand reputation and sales? We'll show you how. Sponsored by Dataminr.

  • Create Experiences, Not Content: A Ceros Demo

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Content

    Traditional content marketing is no longer enough. Today's most successful brands are creating immersive Web experiences, and you can too. It's easier than you might think, and will yield significant business results. Ceros will show you how, in this sponsored demo of their software.

  • How Content Marketing Is Driving the Future of B2B

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Marketing Content

    The future of B2B marketing is about creating content that attracts an audience and delivers measurable value by harnessing your team's—no, your entire organization's—expertise. We'll show you how to use that talent to activate a content marketing strategy that produces better business outcomes.

  • War & Peace in Creative Collaboration

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Career Development

    Collaboration—with internal teams, as well as clients and agencies—is not always simple. And it's easy to feel like it's not worth it, but it really is (we promise)! We'll show you how to effectively use collaboration and the power of diverse perspectives to improve business results. Sponsored by OpenText Hightail.

  • How to Succeed With ABM

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Account-Based Marketing

    Account-Based Marketing: it may be a strategy with a long history, but today's campaigns are more sophisticated than ever. Persistent identification—connecting people to accounts throughout the customer journey so you know who to target and when—is your key to success. Sponsored by Dun & Bradstreet.

  • The Open Marketing Cloud: A No-BS Demonstration of Mautic's Marketing Automation Platform

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Management

    You've been dancing around the idea of looking at other marketing automation software, but are dreading hopping into the funnel yourself—being content-marketed to, thought-leadershipped-to, and sales-pitched-at. You just want a straight-up, no-BS demo of some new software. Sponsored by Mautic.