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  • The Principles of Reality PR

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    Is your public relations campaign getting the results you want? If not, it could be time for Reality PR.

  • 3 Steps to Better Trade Ads

    Article

    CONTENT TYPE: Article | TOPIC: None

    Glamorous or not, a lot of money is spent on trade advertising. And a lot of it is wasted.

  • Complex Times Demand Greater Simplicity

    Article

    CONTENT TYPE: Article | TOPIC: None

    Everyone's mental switchboard is on overload. They talk about being distracted and even being unable to sit still. How do you advertise when viewers are like that?

  • Press Releases are a Colossal Waste of Time

    Article

    CONTENT TYPE: Article | TOPIC: None

    They are - if you're doing them the traditional way. Check out these tips for press releases that get results.

  • Where Are You Going Without Your Marketing Grammar?

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    The nouns, verbs and adjectives, and even a splash of color can get your company really communicating.

  • Five Essential Ingredients of a Good Press Release

    Article

    CONTENT TYPE: Article | TOPIC: None

    Can you add a little spice without burning your britches? Here's a recipe to get yourself cookin'.

  • Ten Tasks for Tailoring Email Newsletter Content

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    Don't blind customers and prospects with your email newsletter. Use these ideas to develop the kind of content that will bind your customers instead.

  • Will a Press Release Really Help My Business?

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    Looking for a reason to do a press release? Don't underuse this valuable resource. Here are 38 possible topics to get you going.

  • Transforming Internet Newsletters into Marketing and Sales Machines

    Article

    CONTENT TYPE: Article | TOPIC: None

    There is a rhythm to a prospect's movement into customer that can be controlled through newsletter production. But you have to know how to move to the right beat.

  • Six Classic Mistakes...Email Newsletters Make

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    In the rush to the virtual printing presses, marketers are making a lot of mistakes. Here are six you should correct right now.

  • Rev Up Your Writing

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    Here’s how to write copy to nudge the brain in just the right way.

  • 8 Ways to Make Your Marketing Copy Work Harder

    Article

    CONTENT TYPE: Article | TOPIC: None

    Nailed your lists? Got an irresistible offer? Great. Here are 8 ways to make sure the copy does its job, too.

  • Marketing in a New World: Re-evaluating your Advertising After Sept. 11

    Article

    CONTENT TYPE: Article | TOPIC: None

    How do you go back to selling cars, clothes and computers after the attacks on America?

  • Catching the Online Newbie

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    Each day, thousands of people are going online for the first time. "Great!" you might say. "That means more visitors to my site." But will it really?

  • Recognition, Not Recall

    Article

    CONTENT TYPE: Article | TOPIC: None

    When you were in college, did you prefer essays or multiple choice exams? One is easier than the other, and this has implications for marketing.

  • Feed the Need

    Article

    CONTENT TYPE: Article | TOPIC: None

    Whatever you think about our need for instant gratification, if you want your online business to succeed, you've got to play by the rules your customers set up.

  • Topping Sales with Testimonials

    Article

    CONTENT TYPE: Article | TOPIC: None

    I like Michael Jordan. He likes Nike shoes. I guess I should like Nike Shoes. That's the basis of testimonials.

  • Ode to Creativity - Marketing on a Budget

    Article

    CONTENT TYPE: Article | TOPIC: None

    Still out of cash..use your creativity! Here are some ideas to get you going.

  • 9 Tips for E-Marketing to Teens

    Article

    CONTENT TYPE: Article | TOPIC: None

    I wasn't even spelling "cool" right when I began to understand e-marketing to teens. Here's what you can learn too.

  • Harness the Power of the Rainbow

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    Color doesn’t simply look nice (or not). It speaks to the subconscious! Learn how to use color to increase your sales.