Marketing Writing Resources for Creative Copywriters

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You’ve been working on your brand new web site for months — the graphics look great, it’s user-friendly, easy to navigate, takes your prospects where you want them to go, and so on. Now you have to get qualified visitors to your site, and (more importantly) keep them coming back. Here's five proven techniques for accomplishing that.

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E-mail is abused by innocent victims, just as alcohol, drugs and food are. Here's a 12-step program for the electronically afflicted.

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Time was when you looked carefully at your handwritten draft, mindful that revisions to the typewritten version would waste a lot of time. So you thought a great deal about what you wrote. You had an incentive to consider every sentence, every phrase, every word. There is no doubt that the arrival of word processing made the writer’s life a lot easier. But something has been lost.

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There’s a little Web secret that can help you kick off relationship-building with a visitor’s first stop at your site. Tuck some personal stuff in the nooks and crannies on your site.

CONTENT TYPE: Article | TOPIC: Writing

Have you had current or potential customers tune out on you while you're speaking to them? You're giving them this outstanding description and its going bing, bong, kazoom over their heads. Want to know why this happens?

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Based on the links pointing to your site, the search engines either increase or decrease how relevant your site is for particular keyword searches. Obviously, you want to increase your site's relevancy, right?

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In our combined years of experience, we’ve discovered quite a bit about what works, and what doesn’t, in the email marketing arena. More than that, we’ve also divined the true secret of marketing via electronic mail.

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Like a movie, every sales presentation you give is a performance. You are the talent, your PowerPoint is your media, and your potential client is the audience. When you give your business performance, what do you do to make your audience feel like they are the star?

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Here's a great summer project: Gather your sales brochures, product bulletins, Web page copy, white papers, news releases, sales presentations, annual and quarterly reports...and so on. How clearly and consistently is a differentiated position expressed? Does it read like fodder from several different companies? Well, it doesn't have to.

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Tech companies, listen up: It’s true that your customers care. They care about how you treat them and about what you’re doing to help them. How do you show them YOU care?

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If you're going to get the an email relationship off on the right footing, then you need to be making a positive impression before your customers are even signed-up on your list.

CONTENT TYPE: Article | TOPIC: Writing

Content is still king. But what beyond content must be included to ensure success?

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Ever wonder why some PowerPoint presentations are head and shoulders above others? Why do some have amazing powers of persuasion while others simply bore you to death? Here's the secret to PowerPoint pizzazz.

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WHY on earth would you ignore advice on one of the most powerful psychological triggers that makes people buy?

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Would you believe a simple home page makeover can convert visitors into buyers? Here's how.

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The English poet John Donne (of "for whom the bell tolls" fame) wrote that "no man is an island." Nor is any email campaign.

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Release yourself from the same ol', same ol'. Here's how to divert yourself from treading down the same tired path the next time you're banging out any sort of copy.

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Despite the growing globalization of the Net, most big multinationals fail when it comes to dealing in languages other than English.

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There are still organizational and historical divisions between the creation of copy and content on many sites today. But it's time to break down those barriers.

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Cease with campaign marketing and switch to program marketing. What it is and how do you do it, plus the five critical elements for success.