Marketing Writing Resources for Creative Copywriters

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Why is the average user’s performance on the Web still riddled with frustration and, well, unresolved and repeated errors?

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When an organization is trying to build a professional image, should it attempt to save money on professional printing by opting for lesser-quality color copies? Also this week: How do you develop a coherent Web marketing strategy?

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Voicemail messages typically have all the charm and immediacy of an airport announcement. The same problem frequently inflicts email autoresponders.

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The fulcrum of this headline is the word “these.” You absolutely must read further to find out what the mistakes are.

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Let’s dispel a big myth—that the Internet is changing so fast, it is impossible to plan for. That is absolute rubbish.

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Does your marketing campaign tend to go suddenly quiet? One psychological factor could throw your entire marketing campaign out of whack.

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ime to face facts: our marketing strategies are stale and our customers are exhausted and (worse) bored. We need something in the mix that is enticing, a new approach without all the preservatives and additives.

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Weigh in with advice and recommendations on how a marketing team can work through internal struggles and politics. Also this week: How do you prepare for an acquisition?

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The words you use make a big difference on the Internet. Carefully chosen, they can keep a customer happy. Sloppily chosen, they can infuriate.

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In addition to spotlighting particular areas of expertise, though, testimonials can also provide an excellent venue for expressing brand emotions.

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The Catholic Church may well have stopped saying mass in Latin. Unfortunately, many Web sites might as well be written in that ancient language, for all the sense they make.

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n effective headline is the most important aspect of any successful print ad.

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Sure, the “shoehorn” approach be less costly and usually involves fewer alterations to an existing site than a comprehensive SEO strategy. But it has a primary drawback.

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One of the biggest challenges an organization faces is to stop thinking it’s the center of the universe.

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Very often what gives you the emotional, hit-it-right-on-the-nose tools you need for successful writing are small nuances.

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Writing by committee ends with too many words and too little focus, and it is a colossal waste of time. That is, unless....

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It makes sense that a company’s marketing messages, content and other output work to meet the needs of its sales reps and the requirements of the selling process, right? Unfortunately, this doesn’t always happen.

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Sales proposals can be your best branding and sales tool. But too often they are a boilerplate mishmash stitched together seconds before the FedEx pickup. And that's a shame.

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A miraculous combination of events must occur for someone to visit a Web site. When it happens to yours, you have almost a sacred obligation to not waste her time by being irrelevant.

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The final step in getting the "edge" is about how you communicate with each prospect and customer.