Marketing Writing Resources for Creative Copywriters

CONTENT TYPE: PRO Webinar | TOPIC: Writing

Deliver marketing messages with crystal-clear writing! Ten marketing writing pros reveal their secrets to effective writing. From emails to newsletters, webpages to whitepapers, clear writing is a valuable skill you'll use every day. Discover how to compose compelling content that is easy to read and easy to understand at Marketing Writing Bootcamp.

CONTENT TYPE: PRO Webinar | TOPIC: Writing

Your written word has the power to connect, inspire, and transform—and it's especially profitable in marketing! Join Ann Handley's fireside chat with author Geraldine DeRuiter to explore the joys and challenges of writing, the importance of storytelling, and how to build meaningful connections with readers.

CONTENT TYPE: PRO Webinar | TOPIC: Writing

The Triple Crown of Marketing in 2025 will be your ability to generate research, educate your audience, and become a thought leader. In short: Audience Influence! Sarah Greesonbach uncovers the steps, strategies, and skills to master so you can build your marketing career momentum with this Triple Crown.

CONTENT TYPE: PRO Webinar | TOPIC: Writing

What's the best way to identify what motivates your audience? A/B testing! Anne Popolizio demonstrates how to create and test social media content so you can optimize your message and maximize ROI. Watch the step-by-step process that generates KPI data revealing exactly what drives your customers' behavior.

CONTENT TYPE: PRO Webinar | TOPIC: Writing

Your email subscribers have an inbox full of marketing messages—and they have little patience for half-hearted communication. But when you develop real connections with readers, you can convert them into engaged buyers! Eman Ismail reveals how to excite readers and increase sales with exceptional emails.

CONTENT TYPE: PRO Webinar | TOPIC: Writing

Finally: practical strategies to craft sharp, engaging writing that meets business objectives—even if you're bound by pesky regulations! Ahava Leibtag reframes regulations as opportunities for creative expression. Make regulatory compliance fun with clear, accessible content that engages your audience.

CONTENT TYPE: PRO Webinar | TOPIC: Writing

Prospects are checking out your website. Don't let a poor user experience scare them away! Remove those UX roadblocks and create a clear path to your buyer's next stage. Shannon Geis's UX writing essentials will help you connect your audience's needs with your business goals to make that B2B sale.

CONTENT TYPE: PRO Webinar | TOPIC: Writing

Tap into the powerful, persuasive tactics used in TV infomercials! In Heather Lloyd-Martin's fast-paced, interactive session, she'll share the secrets of copy that engages readers and makes you money. But that's not all... Act now and you'll get Heather's checklist to writing high-conversion copy, absolutely free!

CONTENT TYPE: PRO Webinar | TOPIC: Writing

Your homepage often creates your company's first impression. It does the heavy work of brand positioning. But how do you balance your product's features with audience and stakeholder interest? Join this session to get Anthony Pierri's homepage wisdom to create crystal-clear positioning on your website.

CONTENT TYPE: PRO Webinar | TOPIC: Writing

Up your email newsletter game with Ann Handley's latest insights! Whether you're just starting out or looking to lift your KPIs, Ann reveals how to increase engagement while keeping it a pleasure to write. Plus, Ann will settle the ultimate newsletter debate: how long should a newsletter BE?

CONTENT TYPE: PRO Webinar | TOPIC: Branding

Buying decisions aren't just made on data. Even in B2B, buyers are driven by emotions! Are they making the right choice? Do they trust your organization to support them after the sale? A good story appeals to both their logic and emotions—improving relationships and boosting sales. Discover how to tell a story that persuades prospects in this live workshop with Bobby Lehew.

CONTENT TYPE: PRO Webinar | TOPIC: Email Marketing

Not every email gets opened, read, and clicked. What's the secret to great response? While that depends on your audience, there are tried-and-true tactics you can use to meet your goals. Join Jay Schwedelson and your email lovin' peers to discuss what works—and what doesn't—when crafting effective emails.

CONTENT TYPE: PRO Webinar | TOPIC: Artificial Intelligence

Have you played with AI tools and been disappointed with the output? Do you suspect you could get better results if you just knew the right prompts? Then join Marcus Nelson and a small group of your B2B peers for this lively conversation. Ask questions, share experiences, and float ideas to get the most from tools like ChatGPT.